GoHighLevel White Label: How to Set It Up and What It Costs (2026)

GoHighLevel's white label feature lets marketing agencies rebrand the entire platform — custom domain, custom logo, custom app name, custom colors — and present it to clients as their own proprietary software. Instead of saying "we use GoHighLevel," you can say "here's our platform, ClientFlow" (or whatever you name it). Clients log in at your domain, see your branding, and never see GoHighLevel's name.

This is one of GoHighLevel's most distinctive features and a primary reason marketing agencies choose it over HubSpot, ActiveCampaign, or other platforms that don't offer white-labeling. Here's exactly how it works, what it costs, and how to configure it.

What White Labeling Includes

GoHighLevel's white label covers:

Element	What You Can Customize
Domain	Clients access the platform at your custom domain (e.g., app.youragency.com)
Logo	Your logo replaces GoHighLevel's in the dashboard and emails
App name	The platform is called whatever you name it
Colors	Primary brand colors applied throughout the UI
Email sender	System emails come from your domain, not GoHighLevel's
Mobile app	Branded iOS/Android app available (Agency Pro plan)
Zapier integration	Your branded Zapier integration (Agency Pro plan)

What white labeling does not cover: the underlying infrastructure, support (GoHighLevel's support team handles technical issues), and the core feature set (you can't add or remove features from the platform).

Which Plans Include White Labeling

White labeling requires the Unlimited plan ($297/month) or Agency Pro plan ($497/month). It is not available on the Starter plan ($97/month).

Plan	Price	White Label	Branded Mobile App	Branded Zapier
Starter	$97/mo	No	No	No
Unlimited	$297/mo	Yes	No	No
Agency Pro (SaaS)	$497/mo	Yes	Yes	Yes

How to Set Up White Labeling

The setup process has four main steps:

1. Upgrade to Unlimited or Agency Pro — white labeling is not available on the Starter plan.
2. Configure your custom domain — in Agency Settings, add your custom domain and follow the DNS configuration instructions. GoHighLevel provides the CNAME records you need to add to your domain registrar. DNS propagation typically takes 24–48 hours.
3. Upload your branding — add your logo, set your brand colors, and configure your app name in the Agency Settings panel.
4. Configure email settings — set up your custom email domain so system emails (password resets, notifications) come from your domain rather than GoHighLevel's.

The full setup typically takes 2–4 hours, with most of that time waiting for DNS propagation.

The SaaS Mode (Agency Pro) Advantage

The Agency Pro plan ($497/month) adds SaaS Mode on top of white labeling. SaaS Mode lets you set your own pricing tiers, charge clients directly through Stripe, and manage their subscriptions from your dashboard. In practice, this means you can build a SaaS business on top of GoHighLevel — charging clients $197–$497/month for "your" platform while paying GoHighLevel $497/month for the infrastructure.

For agencies with 5+ clients paying $200+/month, SaaS Mode pays for itself. For agencies with fewer clients or lower price points, the Unlimited plan's white labeling is sufficient.

Is White Labeling Worth It?

For agencies that want to present a professional, branded software product to clients — yes. The white label removes the "we're just reselling GoHighLevel" perception and lets you build a proprietary product brand. It also makes client retention easier because clients are using "your" platform, not a commodity tool they could sign up for directly.

The main consideration is the $297/month minimum cost. If you're managing 3+ clients paying $100+/month for your platform, the Unlimited plan pays for itself. If you're just starting out with 1–2 clients, the Starter plan at $97/month is the better starting point — you can upgrade to white labeling once you have the client base to justify it.

For the full platform overview, see our GoHighLevel review and pricing breakdown.

Frequently Asked Questions

What is GoHighLevel white label?

GoHighLevel's white label feature lets marketing agencies rebrand the platform with their own domain, logo, app name, and colors. Clients access the platform at the agency's custom domain and see the agency's branding throughout — GoHighLevel's name is not visible to end clients.

How much does GoHighLevel white label cost?

White labeling requires the Unlimited plan at $297/month or the Agency Pro plan at $497/month. It is not available on the Starter plan at $97/month.

Can I charge clients for my white-labeled GoHighLevel platform?

Yes. With the Agency Pro plan's SaaS Mode, you can set your own pricing tiers and charge clients directly through Stripe. Many agencies charge $197–$497/month for their branded platform while paying GoHighLevel $497/month for the infrastructure.